Introduction

Rainy days happen. How’s your umbrella?

Every business needs to have a stash in place for market downturns, slow quarters, or even…y’know, mistakes. But how big should it be?

Today, we offer a firm answer.

We’ll explain how to figure out the right number, and how to get your business there. Having enough runway is critical to the long-term viability of your business. But there is a such thing as too much money in the bank, depending on your location and industry.

Learn why you should never operate a business without the minimum amount of cushion, and how much that minimum amount really is for your company. Start the project of making your business more durable, and able to pivot when the status quo isn’t working. Click Play!

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