I love the fact that you're the type of person who says there's no such thing as failure. So I'm with you on that. Did it make you money? Did you come out making money every month? Not really. You know, I buy CBD oil every once in a while. And I don't even know where we get it. She just sees that the bottle's coming empty and she re-orders it. But if there was a subscription to that, I would probably be signed up for that. If you've got a thousand customers, the Pareto principle tells us that 20% of those customers are going to subscribe.So you want a subscription service, especially
Do you have customers and a great product but aren’t seeing an increase in cash flow? You might be tempted to create a new product – which might be a good move. But before you do that, you should consider how you can make more money with what you already have! Sometimes, all you need to do is think more creatively about what you’re currently offering your customers.
In today’s coaching conversation, Donald Miller talks with Elisha Reverby, CEO and Founder of Elique Organics, a luxury plant-based skincare line. Elisha has a loyal customer base and products people love, but needs to make more cash to keep her business going. Instead of creating a new product, Don suggests adding a subscription service and creating a bundled package to sell. Listen in to learn how these strategies could help your own business make more cash without having to create a brand new product!
Find out more about Elique Organics at EliqueOrganics.com.
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