Embracing Consumer-Centric Marketing for Brand Authenticity

In this episode, I reflect on the evolution of marketing, the role of accountability, and the importance of consumer-centric thinking in today’s fast-changing landscape. I share lessons from history, my journey from wine retail to running a global agency, and why simplicity and gratitude are key to personal and professional success. From brand safety to the pitfalls of inauthentic marketing, we explore how to navigate challenges while staying true to your values. Whether you’re building a brand, leading a team, or simply looking for inspiration, this episode is packed with practical insights and stories to spark new ideas. Let’s dive in!