Dirty Tricks of the 1988 Election

This chapter examines the aggressive political strategies of Lee Atwater during the 1988 presidential election, particularly the notorious Willie Horton ad that targeted Michael Dukakis. It discusses the ad's racial implications and its role in dramatically shifting public opinion, alongside Atwater's broader legacy in employing negative advertising. The narrative also reflects on Atwater's personal journey, contrasting his dynamic political career with his eventual health struggles.