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Shared Decision Making Masterclass with David Alderson

Clinical Communication

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The Art of Patient Decision-Making

This chapter examines how the presentation of statistics influences patient choices, highlighting the concept of loss aversion and the impact of framing in medical consultations. It explores the dynamics of shared decision-making, where patient preferences for involvement vary, calling for nuanced communication strategies. Emphasizing the importance of emotional engagement and open dialogue, the conversation seeks to enhance patient participation and understanding in their care.

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