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E016: Ridge's CMO Connor Joins, Using Agencies, Launching Products, Monetising Your Audience & More

OPERATORS

CHAPTER

The Benefits of Using North Beam to Measure Your Marketing Mix

Ridge started measuring our advertising and how north beam was a Kind of natural extension and improvement on how we did it. North beam just has a nice flexible interface for us to do that Which was a huge improvement over the very large google sheet that we were working with for you know the first three years or so um So that's my pitch from north beam. If I told you that I was going to take north beam away, how much would you pay me to keep north beam?

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