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#65: Donald Miller—The Framework That Makes Marketing Easy
Business Made Simple Podcast
Are You Getting Beat in the Market Place Because Your Message Is Confusion?
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Ordi: Are you getting beat in the market place because your message is confusing? Weigh too much information, way too complicated. Every time you hand a customer piece of information, you're handing them an eight pound bowling ball. And 99% of people aren't going to do it. But this presents amazing hope for us. If we clarify our message, we can beat the competition. Our businesses can grow again. This, i'm convinced, is the biggest competitive advantage you can have as a company.
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