UglyDoll’s David Horvath on Building a Massive, Long-term Brand l Overpriced JPEGs #150
The Carly P Reilly Show
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How Long Does a Toy Last?
There's always going to be outliers in all categories, right? The average is for a play pattern based toy brand. If they're successful, it's typically seven years. Retailers have some retailers have a built in belief system that seven years is the thing. And there are certain places where you can go like there are certain territories where you can grow things.
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