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Sessions: David Senra (Founders Podcast)
Acquired
How to Make a Million Dollars a Year From Podcasts
Most podcasts should generate about 50% of their revenue from direct monetization, some kind of membership program or pay walling. And about half from advertising. If you make it membership only, because you'd have to be like, yes, please pay $2,000 to $5,000 a year in order to get access to this private thing versus if you were to take that same piece of content and open it up to advertisers. You could never ask someone to pay you in membership what they are worth to the most valuable advertiser for that slot.
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