Most podcasts should generate about 50% of their revenue from direct monetization, some kind of membership program or pay walling. And about half from advertising. If you make it membership only, because you'd have to be like, yes, please pay $2,000 to $5,000 a year in order to get access to this private thing versus if you were to take that same piece of content and open it up to advertisers. You could never ask someone to pay you in membership what they are worth to the most valuable advertiser for that slot.
ACQ Sessions returns with David Senra of the Founders Podcast. David is one of our very favorite people in the world — it’s impossible to spend an hour (or 3!) with him and not come away inspired to go take over the world. This conversation is an “extended, IRL version” of monthly calls that we do together where we share stories, swap life and podcast advice, and just genuinely enjoy sharing time with someone who shares our outlook and enthusiasm for the history of entrepreneurship. Pull up a chair, grab a beverage (or energy drink in David’s case) and join us!
ACQ2 Show:
Links:
Sponsors:
Statsig: https://bit.ly/acquiredstatsig24
Vanta: https://bit.ly/acquiredvanta
Crusoe: https://bit.ly/acquiredcrusoe
Topics:
Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.