Success, Marketing, and the Impact on the Horror Genre

This chapter discusses the success of the 2004 movie, its marketing strategies, and the impact it had on the horror genre. They mention how the movie had a low budget but still became a huge hit, earning over $100 million worldwide. They also talk about the innovative marketing strategies of twisted pictures and Lionsgate, such as sponsoring an amputee beauty pageant and offering free movie tickets for blood donations. Additionally, the chapter explores the career of James Wan, the director of the movie, and how he went on to make other successful films like 'Insidious,' 'The Conjuring,' and 'Aquaman.'