Scott Needham, accompanied by e-commerce expert Sabir Semerkant, dives deep into the ever-evolving world of online commerce.
With over 25 years of experience, Sabir shares invaluable insights, including his unique “8-D Method" for business growth, honed through ventures such as revitalizing Vitamin Shoppe's website from bankruptcy to success.
The discussion covers crucial aspects such as optimizing website performance, strategic pricing, and the importance of cohesive team dynamics, emphasizing the significance of adapting to AI advancements and focusing on revenue per session rather than traditional conversion rates.
Episode notes:
00:15 - Sabir Semerkant Introduction
02:05 - Sabir’s Background
03:55 - Good and Bad Information
04:40 - Vitamin Shoppe
05:15 - Test, Learn, and Optimize
07:05 - Ecommerce is a Mix of Different Practices
08:00 - Co-founding VaynerCommerce
10:20 - How Sabir Met Gary V.
13:50 - 8-D Method
14:55 - Performance Optimzation
18:40 - Consumer Attention Span
23:20 - Premium Pricing
25:25 - Product Positioning and Brand Building
29:40 - Story Telling
32:50 - Customer UX
35:20 - Retargetting and Remarketing
40:20 - Logistics
LinkedIn:
linkedin.com/in/sabirsemerkant
Websites:
growthbysabir.com/workshop/
growthbysabir.com (GROWTH by Sabir)
growthbysabir.com/liveshow (#ThisWeekWithSabir Live)
medium.com/worklifebalancebysabir (#WorkLifeBalanceBySab)
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