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Don't Get Any Ideas
We reinvest in making videos so much that we've realized that at our scale, if everyone can watch a video about the new watch, then why would anyone watch mine? We're trying to do things that other people can't do in their videos. And we come up with these ideas, and some of them are very expensive. Some of them might involve a robot with a camera on the end of it just moving and doing crazy shots but they're really fun. So I'm willing to justify that expense because of the end result of the video being unique in some way.