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4 Step Customer Research Process + Conversion Optimization Process for 2023 with Anthony Morgan @Enavi

Conversion Tracking Playbook

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Using Hotjar Attributes to Shape the Copy of a Product

If someone wanted to go through and execute this on their own, what would be the three step process or whatever the number of steps? So I would say the first thing would be those surveys. Having that onsite survey isn't as necessary as opposed purchase, but it's really valuable to understand a user that didn't make the purchase. The second thing is after you have that, it'll give you a little bit more of a framework to the customer stop process,. And then diving into reviews. If you don't have a lot of reviews on your own product, you can look at a competitor's product, look at their reviews.

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