Derek Sivers, The Reluctant Entrepreneur
CFO Bookshelf
The Importance of Being True to Yourself
"I don't like people going out and just copy. We have enough QSRs, quick serve restaurants in my little city," he says. "That's why this is special to me. It's like they were true to themselves." He adds: "They didn't read this in a book ... They thought of it themselves"
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