
The Myth of the Overnight Sensation
REWORK
00:00
Is This a Real Health Product?
"This is even weirder than i thought. I was like, oh my gosh, what are we doing?" he says of his first reaction to the ad. "It's not just funny, it's by now, this, this is the problem." 'I reached over, gave my partner a high five, and i mike, look at this,' he adds. "'Ligo, thits lig you know, it's happening' - that's how much sales have gone up since then.'"
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