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486 - Turning the Wholesale Bourbon Marketplace Online with Rob Arnold of Barrel Hub

Bourbon Pursuit

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Navigating the Whiskey Market Challenges

This chapter explores the difficulties of educating consumers on the science of whiskey production while introducing innovative financial solutions for whiskey brands. The discussion highlights the importance of transparency in the bourbon industry, particularly around barrel characteristics and market transactions. It also touches on the potential for expanding these concepts to other spirits, emphasizing the need for integrity and informed practices in the broader marketplace.

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