The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut! cover image

109: Hot trends in cybersecurity with Amit Karp, Partner at Bessemer Venture Partners

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

00:00

SMBs Versus Enterprises?

I think what I see on the SMB side is they are becoming more aware, but they're also getting a lot of pass down requests from their business partners. And data is passing around so much now between companies that you can't just send data to a company and not have some expectations of them to look after it. There's forces many companies that never thought about cyber is something that we care about. We're kind of going with kind of a product like the growth motion, kind of a PLG when it starts with a product. But if you start with sales, it would never work.

Play episode from 21:17
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app