Brand Storytelling Is About Empathy | The Methodology & Values of Brand Storytelling
Storytelligent | Brand Storytelling with Bryce McNabb
00:00
The Importance of Storytelling
"Stories are an empathetic tool. It helps us to literally embody our customer's world so we can have a right perspective of our organization," she says. "To them, your company is a character that just happens to pop up or a decoration that happens to appear from time to time within their world"
Transcript
Play full episode
