Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.
They discuss things like
- The challenges of marketing measurement
- Short-term vs. long-term investments
- UTM tags
- How to understand the correlation between each marketing channel and pipeline
- Measurement for Non-Direct Response Initiatives
Timestamps
- (00:00) - - Intro to Pranav and Paramark
- (08:18) - - Marketing Measurement Challenges
- (14:07) - - Clicks and UTMs
- (18:05) - - How to think about Strategic Metrics
- (21:18) - - Being Data-Driven in your approach to growth
- (24:06) - - How to decipher marketing's impact
- (25:59) - - Experimentation and insights
- (34:06) - - Strategic forecasting
- (36:06) - - Short-Term Gains vs. Long-Term Investments
- (41:09) - - Measurement for Non-Direct Response Initiatives
- (44:17) - - Understanding the Relationship Between Marketing and Sales
- (46:48) - - Understanding the Impact of Super Bowl Ads
- (51:56) - - Exploring the Impact of Temu's Super Bowl Ad
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Today’s episode is brought to you by Paramark.
It’s November. 2026 planning is already here. And the stuff you’re doing right now will decide how next year plays out.
But here’s the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel. And you can’t make smart budget calls if you’re just guessing what’s working, what’s not, and where to put your next dollar.
That’s where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They’ve figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.
And right now, they’re offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly.
In this 45-minute strategy session, they’ll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that’s rooted in data, not gut.
This is a heck of an offer. And it’s real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don’t miss out on this offer.
Grab your spot at paramark.com/brand-consult.
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