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How Runna’s Laser Focus Led to Its Successful Acquisition by Strava

Subversive

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Harnessing User-Generated Content for Fitness Marketing

This chapter explores the critical role of user-generated content and brand ambassadors in marketing a fitness app post-acquisition. It highlights collaborative strategies for recruiting ambassadors, fostering genuine relationships, and creating impactful, cost-effective content that resonates with the brand's identity.

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