Is There a Minimum Viable Product to Channel Seth Goden and Others?

For me, it's social media post but not just. using social media to invite people to life changing conversations. I you've heard me say this before, too often churches use social mediar as a megaphone,. instead of a telephone, two way. What would it look like for church leaders to leverage those platforms to have conversations that are already happening in their local community and start letting people know they are being heard?