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The 25-Year-Old App Designer Who Got 250 Million Downloads

We're Gonna Make It

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The Viral Journey of NGL

This chapter chronicles the evolution of a young app designer's journey, culminating in the remarkable success of their social app, NGL. Through reflection on past failures and the strategic pivot to influencer marketing, the designer shares insights into the app's exponential growth and viral adoption. Emphasizing the role of peer influence and community engagement, the discussion reveals key marketing strategies that transformed NGL into a phenomenon with 250 million downloads.

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