Connected TV and the Demand for Relevant Content

The number of people who are switching to connected TV is growing. The whole ecosystem and this attribution between these two big platforms is growing as well. And I think you mentioned here a very important trend that we see already for years, but it's only kind of getting even more magnified in the future. We want right now and want to be as relevant as possible. That's exactly what connected TV can help you with like imagine that you're watching your one of your favorite travel series, and he's thinking, you know what,I actually need to book a holiday somewhere. So having an ad that's relevant to you can only help to facilitate those connection between brands and consumers in the real

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