Scratching the Surface cover image

266. Mike Pepi

Scratching the Surface

CHAPTER

Designing for Corporations vs. Users: Unpacking the Techno Fix

This chapter examines the conflict between human-centered design and corporate-driven efforts in technology, highlighting the implications for user experiences. It critiques the tendency of engineers to oversimplify complex cultural issues, advocating for a more nuanced approach that includes political engagement.

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