The Role of Product Marketing in Demand Gen

Product marketing often acts almost as like that translation layer between the really technical product teams and developers developing the technical aspects of the product, and the customers. So it's an interesting dynamic that it sounds like is that play? I'm able to kind of be another layer of translation from the product team to the end user. Yeah. And it sounds like in a way, you're almost acting kind of like a relationship manager with specific customers. Is that fair to say? I think so.