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#35: Leela Srinivasan (CMO at Checkout.com, former CMO at Momentive.ai aka SurveyMonkey)

The Dave Gerhardt Show

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Marketing Leaders, Are You Keeping Your Eyes on the Budget?

Marketing is so much of a game of betting. Like the budget is an asset and you're trying to place bets on like, okay, I'm going to move some of these chips here or oh, this budget came free from this channel. So both in planning cycles and then also in budgeting cycles, you want to try and retain some flexibility because experimentation is super important.

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