Exploring the importance of personalized features in car design to meet individual preferences, including suggestions for gender-inclusive models and adaptability to varying customer needs.
In China, we're witnessing a rapid double-digit increase of female drivers. In the US, even with women buying over 60% of new cars, designs still scream "man cave"! Today, we unpack this issue and discuss how the automobile industry can shift gears to create more gender-inclusive vehicles that appeal to a diverse range of consumers. / Heart to Heart - please send your audio questions to ezfmroundtable@foxmail.com (22:33)! On the show: Heyang, Xingyu & Josh Cotterill