Attribution Challenges and Founder Alignment

#297 Leadership | I sat down with Kelly Cheng, CMO at Goldcast, to talk about her path from growth marketer to marketing leader, how she’s built and scaled Goldcast’s marketing org, the shift from PLG to sales-led, and why she believes great CMOs play the long game.

Timestamps

• (00:00) - – Intro
• (04:07) - – Kelly’s path from Hong Kong to Boston
• (07:07) - – Joining Goldcast and the PLG pivot
• (10:07) - – Moving from growth marketer to CMO
• (13:07) - – The role of mentors in her career
• (21:07) - – Questions to ask before taking a CMO role
• (28:53) - – Inside Goldcast’s marketing org structure
• (34:53) - – How Kelly measures brand and mindshare
• (41:53) - – Why the BDR team reports to marketing
• (47:53) - – The link between brand, content, and pipeline
• (52:53) - – Leading with vulnerability and the “long game”

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