Data-Driven Marketing and Trust in Security Solutions

A new series from the Big Take podcast investigates the booming market for human eggs. It’s a global and opaque market where demand is so great, that even where regulations are in place, there are powerful incentives to evade them.

In this episode, host Sarah Holder is joined by Bloomberg’s Natalie Obiko Pearson to unpack an investigation in India that revealed how far some people will go to get a cut of this trade, even if it means exploiting a child.

Read more from Bloomberg Businessweek: The Egg

Plus, watch the documentary from Bloomberg Originals: Inside India's Fertility Underworld

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