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The Story of Richard Branson & How to Find Product-Market Fit

Founder's Journal

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Gateway X - I Need a Different Name Than Gateway

In the 60s during the hippie phase he starts this like student newspaper or whatever media just like you start the media business. And then he's like, Oh, I like listening hanging out the records or my friends and listening to records. So he starts a couple record stores. Next thing you know that paper is like the number one paper in the UK. That turns into kind of a real business. It ended up going away for some reason. He started his own company called Gateway X because it was such a good brand. Yeah. One thought I had watching I was like, I need a different name than Gateway XBecause it's not like his is such a goodbrand.Yeah

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