Marketing That Matters: How automation helps Uswitch succeed amid 'cut-throat' competition
The Marketing Week Podcast
00:00
Is Google a Good Partner for Your Marketing Strategy?
S betten: I think it's important to not let the egos get in the way. The other key thing for us is around what gogle has allowed us to do, and partnered with us on on understanding attribution and things like creative testing as well. So we're spending a lot of focused energy and effort now at making sure we're matching the right audience with the right message," says s betten.
Transcript
Play full episode
