3min chapter

The Digiday Podcast cover image

PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape

The Digiday Podcast

CHAPTER

Preparing for the Crumbling Cookie and Building First-Party Data

The speakers discuss the importance of building their own first-party data and preparing for the crumbling cookie from Google. They emphasize the need to be less reliant on cookies and highlight the concept of retail media networks.

00:00

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