This is the equivalent of everybody walking arund with a god damn go pro mounted in the middle of their chest. I think this is got a one per cent chance of actually becoming a susdainable start up. But i still, to be clear, would have made that bet if i had been the opportunity to invest, i would have. If most startups, the chances of them succeeding, which means being a large sustainable company, is maybe ten per cent. That's ten per cent of start ups....