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Shaun Maguire, Harry Stebbings, Blake Anderson, Sean Frank, Adam Ryan, Connor MacDonald, Perplexity $18B Valuation, Tornado Cash

TBPN

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Challenges for Direct-to-Consumer Brands

This chapter explores the hurdles direct-to-consumer brands face due to rising advertising costs and shifting consumer sentiments. It examines the evolving digital advertising landscape, particularly the effects of data privacy regulations and the potential of conversational AI for future monetization strategies.

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