3min chapter

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SE4 EP25: Clean Origin is a D2C Brand Disrupting the Jewellery Industry with Lab-Grown Diamonds

2X eCommerce Podcast

CHAPTER

The Ridiculous Value of Don't

"This is just the beginning for your company in terms of the opportunity, you know, online," he says. "I'm not feeling very proud of what us baby boomers have done ... We used up all the natural resources and we screwed the hell out of the planet." He adds that lab-grown diamonds still take energy to produce but they're like everything else in life: Not perfect.

00:00
Speaker 2
The least expensive one they have is $6,171. Okay. So this ridiculous, you know, there's a ridiculous value proposition here. You're sick. This, this to me is like sounds like the beginning. This is just the beginning for your company in terms of the opportunity, you know, online, because this is more than affordable luxury. In the sense that, you know, there's the, the tooth, there's two stones,
Speaker 1
your hits in
Speaker 2
here. Yep. I feel it's on your crashing prices. I said, should be.
Speaker 1
Well, we're offering value. We're making the value of
Speaker 2
don't. Yeah. No, I mean, I
Speaker 1
mean, your generation doesn't have the money that mine had. We really screwed it up. I'm sorry. I mean, my dad fought a world war and left me a world of prosperity and peace and hope. And I'm not feeling very proud of what us baby boomers have done. You know, we used up all the natural resources and we screwed the hell out of the planet. And we left the amount of debt and some world leaders that I'm not proud of. So my apologies. Maybe this is the least I can do. Accepted. You know, I don't feel good about it. You know, it's interesting. I don't want to paint lab grown diamonds is perfect. I have a saying, don't let the perfect be the enemy of the good. In my part of the world, we hunted whales at one time. And we hunted these beautiful intelligent mammals to near the point of extinction, because we needed their body oil to light our lamps at night. It was the only way and to oil our machinery in the early stages of the industrial revolution. And then lo and behold, Thomas Edison invents the incandescent light bulb and pencil oil discovers fossil fuel in Pennsylvania and the slaughter stops. But not without a lot of fight. It's interesting new Bedford, Massachusetts, which was the center of the whaling industry had the highest GDP per capita in the world at one time. And all those honest men who are out there, you know, risking their lives to make an honest living, you know, hard-cooning and killing and slaughtering and melting whales. They, you know, this was not easy. This wasn't good for them. But it sure was good for the whales. And, you know, with progress, the slaughter stops. The perfect shouldn't be the enemy of the good. Fossil fuels, as we've learned, have their own downside. Certainly a better outcome than if you're a whale, it's better to be burning fossil fuels and the incandescent light bulbs. Certainly, if we can power it by hydro or another means and hopefully eventually silver certainly looks like a better outcome. But so, you know, lab-grown diamonds still take energy to produce. That doesn't make them bad. It just makes them like everything else in life. Not perfect. Okay.

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