163: Relationships Over Transactions: How Fringe’s Carl Sajous is Changing the Game in Sales
Sales Success Stories
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The Importance of Authenticity in Sales
Authenticity really shows up in just kind of how I approach who I am as a person and also what I bring to the table from a business perspective. And so whether that's being completely honest in the sales process and some of our deficiencies, some of the things we might need to work on, but being transparent about that. Really, I feel like the buyer feels that from the other end of the table.
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