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Reinventing Retail — Ben Kaufman

Future of StoryTelling (FoST)

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Creating a Colombian Town Square?

The idea that you're also thinking about what's the merchandise for each of those beats, places, and activities or play? I haven't heard of that done before. Well that's really unusual. Very rarely do you put your story people and your product people in the same room,. You know, give them equal weight and equal footing and let there be a given a take.

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