In this hard-hitting episode, we expose the fundamental flaw in how brands select marketing agency partners. The marketing landscape has shifted dramatically – what was once a choice between one or two specialized partners has become a crowded marketplace with hundreds of agencies competing for your business.
The result? A dangerous race to the bottom on pricing that's creating a false economy for brands seeking growth.
We break down real agency economics with unfiltered transparency, revealing exactly what happens when you're offered four team members for just $4,000 monthly. The math doesn't lie: with junior media buyers costing $65,000 annually plus burden costs and agencies needing 20% margins to survive, your "bargain" partnership means you're getting roughly 10% of each team member's attention – about four hours monthly.
Can someone transform your business in four hours a month? The answer should concern every growth-focused founder.
P.S. We’re also sharing some foolproof vetting questions to help you avoid getting stuck in a bad agency relationship. Don’t miss out!
Key Takeaways:
- 00:00 Intro
- 01:57 You get what you pay for
- 03:34 Understanding agency economics
- 13:24 The reality of low-cost agencies
- 20:19 How to evaluate agencies
- 25:21 Outro
Additional Resources:
Follow us on X:
👉 Cody: https://x.com/Cody_Wittick
👉 Taylor: https://x.com/TaylorLagace
The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!
🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533
