Ecom Gold cover image

Jason Panzer - President of HexClad

Ecom Gold

00:00

The History of Hexclad

Danny Weiner and Cole McCray, the two co-founders of Hexclad, who are still very much involved. They grew up in the cookware industry and they knew that if they found the right products, they could sell them. It started out really as a very special pitch; it was a road show. And for a couple of years, although there was always an e-commerce strategy, the roadshow business did so well,. That's sort of what they did. When the pandemic hit, the online business just grew 5X.

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