What are your business goals for your current or potential podcast? If you are like many business owners, you may not have set them set in stone before getting started. Today’s episode is the first of two crossover episodes from Megan Dougherty, co-founder of One Stone Creative, a podcast production agency, and host of The Business Podcast Blueprint. I asked her to take over the pod because I loved this advice so much! Listen in to find out what the three high-level company podcast archetypes are, and how they will help your business :)

More about Megan: Megan Dougherty is a digital market strategist with a background in online business development and course creation. She joined forces with Audra Casino, a veteran of 20 years in broadcast radio to create awesome company podcasts that meet business objectives for entrepreneurs and marketing professionals. One Stone Creative recently launched the Podcast Social Club, where people who like making content more than sharing it get the support and instruction they need to build traction on social media.

🌟 3 Key Takeaways:

Should I start a podcast? isn’t the first question you should ask. Focus instead on: What are your business goals?
There are three high-level podcast archetypes: business development, audience engagement, and thought leadership; each have different benefits for your business.
Be intentional about how you are re-using the content generated by your podcast—your website, your sales process, your social media accounts—they are all potential secondary destinations for podcast-related material.

📝 Permission: Reformat your show so it moves you closer to your business goals. Just because you started a show with a certain format doesn’t mean you have to stick with it if it’s not performing the way you need it to.

✅ Do (or Delegate) This Next: Take some time to assess your near-to-medium business metrics, then evaluate if a podcast can help you meet them.

📘 Books Mentioned: Free Time: Lose The Busywork, Love Your Business; Pivot: The Only Move That Matters Is Your Next One

🔗 Resources Mentioned:

Megan on the web, LinkedIn | Twitter | Facebook | Instagram
Megan’s podcast: The Business Podcast Blueprint
eBook (opt-in): Will a Podcast Work for Your Business?

Related Podcast Episodes: Pivot 197: Should You Start a Podcast? "It's A Love Game" — Interview by Petra Kolber

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