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#58: SEO - Exit Five Live - Ask Us Anything About SEO (Betsy Koliba, Mitch Briggs from Demandwell)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Do You Have a Keyword Research Strategy?

SEO expert: Keyword research should be at the beginning of a company's content strategy. He says people focus too much on optimizing what they have and not enough on producing net new content. Mitch, how do you push your team to go beyond high volume keywords? How do you create a cluster strategy for B2B marketing or CRM software that is more relevant in terms of commercial intent?

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