“Words mean things” (w/ Anat Shenker-Osorio, Host of Words to Win By, Principal of ASO Communications)
What Can I Do
Mastering Political Messaging
This chapter examines the complexities of communication strategies in activism and political campaigns, highlighting the impact of language framing on message reception. It critiques conventional targeting methods, advocating for emotionally resonant messaging and personalizing communication to engage diverse audiences effectively. The discussion introduces the GAME framework for understanding the critical elements of messaging—Goal, Audience, Message, and Engagement—while addressing challenges in navigating sensitive social issues.
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