216 - The Biggest Mistake Most B2B Marketers Are Making RIGHT NOW | The MarTech Podcast
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How to Qualify Leads to Sales
Marketing job was to find people that were fits, and then sales job was to sell to them. Marketers need a transition to prioritizing intent, fit as table stakes. O wen ys eintis as a peto iroin model. I'm sitting here saying, i i have to go get leads that are in industry. They've visited our web sit many times, they'v down littered a white paper. Ah, you know, they've got this much revenue a these are my qualifications sales. These people must be interested. And if you can't convert him to revenue,. You suck at your job. That's not my fault.
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