The Jaeki Cho Interview with Throwing Fits
Throwing Fits
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The Double-Edged Sword of Viral Marketing in Restaurants
This chapter examines the effects of viral marketing, especially through platforms like TikTok, on the restaurant industry. It delves into the benefits of a viral moment, such as increased visibility and revenue, while also highlighting the challenges restaurants face when unprepared for sudden influxes of customers. The discussion raises important points about the balance between social media's influence and the long-term sustainability of restaurant success.
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