Big Airline PROFIT Playbook for Your LAW FIRM (Plus, Obvious But Vital Social Media Tips)
They Don't Teach This in Law School
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The Price Emotional Component of Law Firms
In most cases, consumers are too lazy to increase prices. They want the convenience and there is almost like this price emotion threshold. If you're in a personal injury practice, you can't increase price. But that just means you need to start going after a higher end clientele marketing more aggressively into zip codes where there's higher levels of affluence.
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