7min chapter

The Sales Evangelist cover image

My Proven Framework To Overcome Your #1 Deal Killer | Will Barron - 1839

The Sales Evangelist

CHAPTER

Navigating the Buyer's Journey

This chapter explores the challenges buyers face during their decision-making process, particularly the balance of perceived costs and benefits. It highlights the importance of effective communication and trust-building by salespeople to support buyers, clarify the implementation process, and convey the urgency of potential solutions.

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