2min chapter

Sharp Tech with Ben Thompson cover image

(Preview) Mailbag: AppLovin on a Tear, The Business of OnlyFans, Questions on OpenAI and Elon Musk

Sharp Tech with Ben Thompson

CHAPTER

Navigating the Landscape of Ad Tech and Digital Advertising

This chapter explores the intricacies of advertising technology, specifically how platforms like Facebook adapt to privacy regulations while leveraging user data. It highlights the effects of IDFA removal on ad conversions and the shift in digital advertising business models towards value-based spending.

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