Is It a Pure Cosmetic Economy to Run a Performance Marketing Campaign?

From the success of diablo immortal and the similar structure of fortnight, i would predict a big financial success. And the thing for devs to recognize is that it requires a mass ov audience to deliver revenue that supports these livops plans. I think it's hard to run performance marketing against a pure cosmetic economy unless you're truly cream of the crop in terms of retention organics moniization. So this approach will definitely work for blizzard and for diablo four, but it probably won't work for four percon, ten person indy teams to be pure cosmetics,. or even forty percon teams.