3min chapter

The AI in Business Podcast cover image

Striking a Balance in Personalization and Fraud Detection - with Gerald van den Berg of Etsy

The AI in Business Podcast

CHAPTER

The Future of Personalization in Retail

I think right now, certainly with chat GPT and OpenAI and some of their progress, we're certainly in an AI hype phase. And what I see right now is that there's still a need for humans in the loop somewhere. We're not yet at a place where AI can run everything end to end, particularly within the e-commerce system. Where do you think the human place or the place for human judgment rather is in workflows that involve personalization?

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