
Gift-giving gets personal with WeChat
Round Table China
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Digital Gift-Giving Evolution
This chapter examines the modern practice of gift-giving through a popular messaging app, focusing on its personalization and privacy benefits. It explores cultural implications, digital etiquette, and the balance between excitement and transactional nature of gifts, particularly in the context of WeChat. The chapter also highlights the evolution of gifting traditions in China, contrasting older practices with contemporary digital trends.
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